We have all heard about Global Warming, where the planet’s atmosphere is supposedly heating up. Of course, we as common citizens have no real proof, only what our scientists tell us, along with the Think Tanks and mass media. But how can we trust this when Global Warming researchers have been paid 100s of millions of dollars, and they know if they disagree with global warming theory the money stops being funded and they are out of work?

One of the most fascinating debate points for Global Warming goes something like this; “The majority of scientists say global warming is real and we are already seeing its impact (the drought in the Western USA and the long term drought in Australia.”

This is seriously a flawed argument and let me tell you why. You see it is irrelevant and may not even be true. After all, 55% would be most of the scientists and thus the majority, still leaving a huge contingency of doubters, with plenty of data and research to back up the opposite point of view.

Likewise, during Copernicus’ day only one man believed the world was round, everyone else said it was flat; so the “majority of scientists” argument is irrelevant; majorities don’t mean anything. If you were one of a 100 people and they all jumped off a bridge because they agreed to, would you jump too? That is illogical.

Now then, the second part of the argument has to do with droughts in the world. And we all know that droughts come and go. Remember the Dust Bowl “Grapes of Wrath” in the US? And in the 1950s Australia had a drought just as bad during the same period, same as the one they are having now. This one we notice more because there are more people demanding the same amount of water.

In California, the snowpack this year is normal and anymore puts us above normal, thus, the drought theoretically is over? So, does that mean this so-called Global Warming is over? Of course, not the powers that be, behind global warming will continue to pursue this until it’s no longer in their interests. Think on this.

The hard truth is that we all need to reduce. Reduce the amount of money we spend. Reduce the amount of food we eat…and our waistlines. And reduce the amount of stuff we throw away. In fact new we look at the 3 R’s of reduce, reuse, recycle, they are actually in that order for a reason. It is a hierarchy for a reason and reduce is the Holy Grail. Put in its simplest terms reduce means that we use less of the earth’s resources and in any environmental scheme should be our first priority.

That said, it is also the hardest to accomplish. When I thought about all the things we do to be greener, the number of examples of reducing stumped me. I suppose the most obvious example of our efforts to reduce was the decision some months ago, not to purchase an automobile. My husband has the use of a company van, but even that is rarely used. The difficulty comes when we want to go anywhere as a family. The work van has only one bucket seat in the front that fits three people. Obviously this presents difficulties. Even on our Saturday shopping trips with my mother-in-law, I end up sitting in the back of van; a solution that is both dangerous and illegal for the children. About a year ago, when I was working full-time, we were seriously considering buying a vehicle. But in the end, we thought the expense was too much when you consider not just payments, but insurance, road tax, maintenance and gas. Instead, we signed up for StreetCar; a car rental scheme that you pay a monthly fee to join and an hourly or daily rate only when you need to use a car or van. Looking back, that was one of the best decisions we have made both for the environment and family finances.

The other obvious example I found of reduction was our decision a year ago to switch to bags for life. We now have a stack of them beneath our kitchen sink and faithfully use them for our Saturday shops. But I do admit to occasionally forgetting them when just running out to grab something quickly. When this happens though, we make certain to re-use (we’ll talk more about that tomorrow) any plastic bags we get for outings or for small bin liners. Did you know that in the UK alone 100,000 TONNES of plastic bags are thrown away each year; that is the equivalent of 70,000 cars? So if there is one thing, I can encourage you to do, it is purchase bags for life. My store sells the sturdy plastic ones for about forty pence, the jute ones are about a pound, and the pretty cloth ones are about three pounds with a portion of the proceeds going to charity. Or it is very simple to make your own if you sew.

Speaking of which, sewing and mending our clothes is another excellent way of reducing. My boys from my husband to my sons are always wearing holes in their jeans on the inside thighs. Before the economic downturn, I admit we were likely to just toss them out and purchase new ones. But since I have not been working, we have instead taken them to the drycleaners and had them patched. The cost of the repairs is less than the cost of purchasing new (although I am committed to mending them myself from now on…a further savings). And we have reduced in a very small way the demand for jeans.

Of course, as I sit at my desk in my bedroom I am witnessing another reduction…the daylight streaming in through the open curtains. One of the first things I do each morning is open the curtains and the blinds. By using natural light when and where possible, we are reducing the amount of electricity that we consume and that the power grids must generate. We are also of course saving money on our bills. My husband is a genius at this; going around and turning off and unplugging everything he can each night before bed. I admit though that being American this whole switch on the plug thing still gets me and I often forget to do that, but I am improving. Of course, another example was turning down our thermostat during the winter and wearing heavier layers of clothes instead. In fact, I can think of only a couple of days this winter when we turned our heat on before night fall at all.

These are just a few ideas of ways that our family is reducing. There are many other things that we and you can do to cut back on the things we consume and help save our earth’s precious resources. On Friday as I said, we will do a mini-inventory and I will commit to new ideas on how our family can better live the 3 R’s reduce, re-use, recycle. I will be especially focusing on reducing since this is the most important of the R’s.

Global warming is one of those topics that I still find myself wondering what to truly believe. Is our CO2 production really the culprit in the warming of the planet? Or are there some other larger influences at play here. I have a hard time believing mankind’s activities are solely to blame for any kind of climate change.

After all, CO2 is only one of many greenhouse gases that can affect the warming trend. Water vapor is by far the most abundant and effective at influencing the greenhouse problem. But I don’t see any kind of public concern over evaporation of water in any way at all. Okay, I realize that there is little or even nothing that can be done about that but the point is CO2 is just a tiny fraction of the greenhouse gases affecting our climate. So if water vapor is by far the largest greenhouse gas then why are we so obsessed by manmade CO2? Mankind’s ego.

We see a small trend in the planets temperature rising and of course we assume it must be what we are doing. I am truly pleased to see that we are taking an interest in reducing pollution from cars and industry but I really have my doubts about the connection to global warming at least in the significant way the media would like us to believe.

The media is sounding the alarm bell which of course sells more newspapers than reporting the less extreme predictions surrounding the warming trend. The weather models produced by scientists predict a reduction in the temperature differences between the poles and the equatorial regions. This will in fact reduce the number of violent tropical storms, as there will be less of a temperature discrepancy to stimulate them. Also the warming of the regions closer to the poles will allow agricultural pursuits in areas where it was not possible before. Food production would be able to rise accordingly. The alarmist media isn’t interested in those types of stories it seems.

The change in the world’s temperature is just that, change. There is irrefutable evidence that the temperature of the planet has and most likely will always be changing regardless of what we are doing. What are we so afraid of? Do the alarmists doubt mankind’s ability to adapt and cope with a few degrees of temperature change or even sea levels rising a meter or so? There will doubtless be hardships and even some displaced people in some regions but man has the ability to adapt and change. We have demonstrated this through the ages. I am confident that we will not only survive these changes but also learn to use them to our advantage.

I live in Canada and if you ask anyone living north of the temperate zone about rising temperatures the resounding response would be “bring it on, we could use a little global warming around here”. Life will improve greatly for huge numbers of the world’s population with a couple of degrees increase in the planet’s temperature. Migration to areas that were before considered uninhabitable by most will have a more moderate climate allowing for farming and other activities. You can’t sell newspapers with stories like that.

The scientific data indicates that 1998 was the warmest year on record. The planet has been cooling ever since. A quote from Dr. Oleg Sorokhtin of the Russian Academy of Natural Sciences “The earth is at the peak of one of its passing warm spells, It’ll start getting cold by 2012, and really, really cold around 2041″. So who are we to believe? A respected scientist or Al Gore who has made millions from his crusade for the planet and his questionable agenda and phony pseudo science.

If the planet is warming I can honestly say I hope so. We will get by and probably do well in the process. What really concerns me is the muzzling of real science in the debate. An objective media would go a long way in helping us all deal with the facts as they truly are. Focusing on the alarmist perspective only causes undue fear where none is warranted.

Is driving our SUV’s and minivans really the problem here? Or is our planet just going through another climate cycle like it has done so many times before? The only thing I know for sure is I can’t count on the media to provide the answers.

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ’09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Under the relevant European Directives, an Environmental Statement is the formal product of an Environmental Impact Assessment. Environmental Statements are often organised in a way that describes the environmental baseline, mitigation and effects for each type of environmental receptors: ecology, water resources, archaeological resources, human beings etcetera. Contaminated land is often managed in the same ways as the various environmental receptor groups, although it is principally a cause of impacts rather than a receptor. It also often refers to a pre-existing condition and its damaging effect is on a variety of different receptors such as human health, structures and buildings, surface water features, groundwater features and ecology. This often means that land contamination specialists struggle with integrating the issue in a logical manner in an Environmental Statement. Sticking to the structured approach of an environmental statement is essential to ensure a clear description of the existing environmental condition, the potential impacts and the actions taken to avoid, minimise, offset or manage the impacts. This article is based on UK practice and legislation, although fundamentally the issues should be similar within other contexts.

Contaminated land is in many countries considered on a source-pathway-receptor basis. This is important to understand the impact land development can have on the issue of contaminated land. Development can interfere with any of these three elements. It can introduce sensitive receptors by changing the use of land, for instance by building new residential units on a site that was previously used for heavy industry. New pathways linking pre-existing contamination with an existing receptor can be formed, for instance when piling through a non-permeable layer connecting a layer of contaminated soils with a deep aquifer. Finally by introducing pollutants on the site a development project can introduce a potential source of contamination.

The second element to consider is the structured approach of an environmental statement. Apart from the introductory and procedural elements described in the environmental statement, a good environmental statement comprised the following sections:

• environmental baseline conditions
• potential environmental impacts
• mitigating measures
• residual environmental impacts

There should be a logical relation between the different sections. Any receptor that is affected and described in the section about the potential impacts and effects should have been introduced in the section describing the baseline. Any material impact should be assigned a mitigation or management action etc. Implementing this structure allows a clear description and understanding of the environmental impacts and the way it will be managed.

Applying these principles to contaminated land will result in a baseline condition section that describes the current sensitive receptors that are present within the potential sphere of influence of the development, the sensitivity and importance of these receptors, the presence of any pre-existing contamination and the presence of actual and potential pathways. The next section, potential environmental impacts or effects, first considers the impacts that the development will have in terms of the introduction (or removal) of sensitive receptors and the creation of new pathways between existing and potential pollution sources and receptors. In addition this section will describe the potential environmental impacts that are associated with the introduction of new sources of contamination. In the third section, mitigating measures, a description of the actions to mitigate each of the impacts that may occur should be provided. Finally a statement of the residual impact of the development is provided in the last section: residual environmental impacts.

Recycling has become the catch all phrase often used in place of the 3 R’s. But in its truest form recycling means taking one thing and changing it, usually chemically, into another. This is not to say that recycling is without value; it is certainly better than putting the items in the bin where they will end up in landfills and leach chemicals into our ground water. It is though to say that before you place anything in the recycle bag, first consider if you could reduce or re-use it, because everything that ends up in the recycling bag will have to be altered before it can be used again. Even then it is cleaner to produce goods from recyclables than from raw materials.

Here are just a few reasons to make certain that after you have reduced the amount of waste your create and re-used as many things as possible that your family puts as many things as possible into the recycling bins:

• Recycling one aluminium can saves enough energy to run a TV for three hours — or the equivalent of a half a gallon of gasoline.
• Each ton (2000 pounds) of recycled paper can save 17 trees, 380 gallons of oil, three cubic yards of landfill space, 4000 kilowatts of energy, and 7000 gallons of water. This represents a 64% energy savings, a 58% water savings, and 60 pounds less of air pollution!
• The 17 trees saved (above) can absorb a total of 250 pounds of carbon dioxide from the air each year. Burning that same ton of paper would create 1500 pounds of carbon dioxide.
• Recycling plastic saves twice as much energy as burning it in an incinerator.
• The energy saved from recycling one glass bottle can run a 100-watt light bulb for four hours. It also causes 20% less air pollution and 50% less water pollution than when a new bottle is made from raw materials.
• A modern glass bottle would take 4000 years or more to decompose — and even longer if it’s in the landfill.

Today is the actually a great day to talk about recycling. Each Thursday the council sends around men to collect our recyclables. The council gives us re-usable sacks, which we can use to collect all paper, cardboard, tin cans, aluminium, glass bottles and jars and plastic bottles. Unfortunately, they do not over recycling for other plastics. As I have been writing this series of blogs that has been one thing that I have been especially mindful of: how much plastic packaging manufacturers use that cannot be recycled and that it is estimated takes over 500 years to decompose in landfills.

But it is not just our plastics, glass, metals and paper that we recycle. Thanks to a wonderful programme through the Islington council, last year we were able to purchase a subsidized wormery to recycle our food waste into compost and liquid fertilizer for growing my own food. Actually, even though we may think that food thrown into the bin will degrade relatively quickly in the landfills, the biggest problem is the amount of methane, a dangerous green house gas, which it produces in that time. Methane is twenty times more potent than carbon dioxide and a major contribute to climate change. While my wormery cannot accommodate meat products I put all peels and unused fruits and vegetables into it. I should soon be harvesting my first patch of compost…just in time for my summer garden.

So how does my family do on recycling? Not too bad honestly. This week we had two bags of recyables and will only have two half full 13 gallon bin bags of other rubbish. Actually hubby and I got into a minor disagreement over the trash last night. One of the first rules of the 3R’s is to only throw out your garbage when the bag is full. In our case though, it had begun to smell. I am still looking for a solution…if anyone has ideas they would be greatly appreciated. But for a family of three adults and one pre-schoolers two large bags of recycling and one full 13 gallon bin bag in a week is pretty good I think. I imagine that there are single people, who put more than one bag in the bin each week.

If you have a computer, imagine how you could make a difference!

How you say?

That is all I do, show others how to promote Earth day with a Professional Events Marketer that is sharing their knowledge specifically to get an important message out. Just imagine sending one note, or just telling a friend or colleague your business Supports Earth day!

It is not just about prestige it is about you creating value in your network. When you are seen to have a heart, this is attractive to people in all lifestyles. This can make your businesses look very good. Its attractive seeing a business you are involved with supporting a worthy cause!

Let me explain.

We have created Groups that are Non-profit just for helping with education, one is called Recycling Renegades, 10×10 at Face book and we have used many services that many do not know are there but used them strategically to spread the message about Earth Day. We are just getting the word out that Earth Day can Help Corporate create a better image.

To make it worthwhile for a businessperson to get involved, we have managed to get a great set of training on Social Traffic Media to get them interested in helping us with Earth Day.

Just look at the Fun we are having, but I have to say, it is a very serious message. Its not taken lightly as its global warming, pollution, rain forests rebuilding, forestry’s, clean ups on oil slicks and more. We have demonstrated our dedication with the work going into promoting Earth day and all the people fulling you tube channels and other Medias, just to get the word out about earth day, we are taking this serious.

Warning, it is not pretty! What is happening to this earth has been hidden and covered up, please if you have a weak stomach do not look and investigate.

Now look at all the Professionals that want to be part of this big picture and give a little time to learn better skills and Promote our Earth.

If over 2000 People see the Value, will you? Many together can make a loud voice for earth day do you not think it would be exceptional for your business to be involved in such a momentous occasion.

Get with it or be left behind, it is a simple decision!

So How You Do’ing? In the spirit of recycling, I thought I would use those famous words from Friends character Joey. I have shared with you in other articles ideas that my family are using to cut our carbon footprint on this precious Earth that we call home.

Reducing is always a challenge, because it goes in the face of our societal values of having more and doing more, but it is the highest form of recycling.

Re-using is something that has been natural for me through out my life. It may be challenging at times to creatively transform old household items into new uses, but this has become one of the staples of our family’s efforts to be more environmentally friendly…and save money.

Recycling has become the catch phrase for the 3 R’s, but is strictly speaking altering one thing into another. It is important that we recycle as much as we possibly can, because making consumables from recycled goods is always cheaper and better for the environment than making them from raw materials. But we should recognise too that recycling should only be used after we have reduced and re-used. For our children and their futures, we must use all the arsenal of tools embodied in the 3 R’s: reducing wherever we can, re-using everything that we possibly can, and recycling every item that our councils and recycling centres will accept.

Today I am wanted to look at those things that my family could do better:

1) Reducing excess packaging. I think this might be the most challenging to tackle; partly because a great deal of it is beyond our control. We are, I admit, large consumers of electronics (blame techie husband). Have you ever noticed how much packaging goes into one tiny piece of plastic? A memory stick that is one inch by two will most often come in a plastic (non-recyclable) package with a large cardboard inset and an information packet. I recognise that this is an anti-theft device, but aren’t there other alternatives? What about putting such items behind the counter? The other side of that is that the packaging contributes to the cost of that piece of plastic and metal. Of course, this is an issue that will require a concreted effort from consumer and most likely government intervention to address. What I can do for now is to choose to purchase my fruit and vegetables loose. I am also hoping this will cut down on both spending and waste by purchasing only what we need.

2) I am going to remember to use those little switches on the power plugs. As I mentioned, being American we do not have such things. It has been hard for me change a lifetime of habits. But with my husband’s help, I am going to use these magic little buttons more often.

3) We are going to replace all batteries with rechargeable ones. About half of our batteries are rechargeable; mostly the ones in our keyboards and mousse. But over the coming weeks, we will replace all batteries with rechargeable ones…since these are particularly toxic waste in our landfills.

4) I am going to use less water when washing dishes. I have this habit of running the water to rinse dishes as I go. The new plan is to wash everything and sit it on the counter until I am done. Then use the same pan to rinse the dishes in cold water.

5) I am going to have a spring clean out. I may be doing pretty well at re-using but I could help others to do better by donating all the stuff I am not using to Freecycle, the Islington Swap Xchange, or my local Mind shop. This will make my husband very happy as he has been complaining about my daughter’s toys for a while now.

So what can you do better? Remember though this is not about being perfect, but the little things that we can realistically do and continue to do. The things that may seem so small that you don’t think they will make a difference: things that if we all did would make a huge difference. I invite you all to share your list with me.

Earth Day is April 22, and while it’s important to get involved on this day, there are things we can do as families that will make a huge impact throughout the year.

It starts with helping our kids to celebrate the world in which we live, and it continues with helping them to love it so much that they want to do everything they can to help protect it. Here are six ideas to help your kids celebrate and care for our earth:

1. Get out and enjoy it. Researchers are now saying that simply getting kids outside in nature may be the most effective way to raise their awareness of environmental issues. Suddenly, these problems that they hear about on the news and in the classroom have a real impact on their daily lives. They see firsthand how a forest or a beach or a tidepool or a meadow is teeming with life, with ecological relationships that are interdependent, delicate and complex.

To encourage your kids to get out there and enjoy the natural world, you may have to purposefully inject some extra excitement in the idea, but just at first. Take your dog (or a friend’s dog) for a walk in the woods. A dog’s love for nature, and subsequent enjoyment of it, is infectious. Create a list of things to find and make your adventure into the outdoors into a scavenger hunt.

If possible, and if your kids are old enough to be by themselves out there, find a safe place for them to play in a natural environment. Allow them to go there to get away, to sit and think or to talk with their friends. Make a point to get the kids out in nature every day. Better yet, go with them.

2. Watch “An Inconvenient Truth” as a family for inspiration. Invite some of your children’s friends over to watch it with their parents and talk about some initiatives that you can each commit to or some larger projects that you can work on as a neighborhood or community.

3. Help your kids learn about endangered animals. Together, look into organizations that help endangered animals and see how you can get involved.

4. Reduce and re-use, then recycle. Lots of kids get excited about recycling. Fewer are into reducing or re-using. Model to your children a healthy pattern of consumption. Talk frequently about the many benefits (which go way beyond environmental) of living a simple life and of being wary of a lifestyle of mass consumerism. As kids spend more time outside and less time at the mall or watching television advertisements, this shift may feel increasingly more natural to them.

5. Teach your kids about potentially harmful chemicals and how they can be everywhere in our world: in the foods we eat, in the supplies we use to clean the house, in our paint, in our cosmetics, in our lawn care products. Turn the search for these things into a game and allow your kids to be detectives, learning about and seeking out these harmful chemicals and then finding natural alternatives.

6. The next time you take the kids to the grocery store, see how you can minimize the amount of packaging that you purchase. We have been known to purposefully not purchase an item because of the manufacturer’s use of wasteful packaging. It won’t take long for the kids to realize that the best item in the store for minimal packaging: raw fruits and vegetables.

In our family, the more we can make these life changes into a game, the more apt the kids are to follow suit. Help your kids to understand how one person really can make a difference (especially when that person is part of a committed family or group) and review often the personal impact that you all have made.