Who’s Greener? Yahoo Vs Google

Silicon Valley is known for both innovation and hype. Recently, this pool of innovation has extended beyond bandwidth to the protection the environment. Google and Yahoo, the search engine giants, are both headquartered in the Valley and have been making headlines by greening their offices, reducing energy consumption, and carbon trading. The PR motivations are obvious, but are the green benefits really there? To set apart the hype from reality, we have analyzed the green value of both Google and Yahoo’s headquarter facilities.

We looked at the ecological services provided by green landscape features such as trees and open space (i.e. grass). Grass and trees are pervious surfaces, meaning they allow water to permeate into the ground. Roofs, sidewalks, patios, and asphalt parking lots are examples of impervious surfaces, where rainwater drains into the public storm drains. Heavy metals, oil, and other pollutants are carried off parking lots in rainwater, which often lead directly to open water habitats, where fish, birds, and reptiles live.

In terms of ecological services, trees and grass have been proven to:

1.      Remove and store carbon from the atmosphere,

2.      Remove certain airborne pollutants,

3.      Permits rainwater to seep into the ground as opposed to draining into the stormdrains, and

4.      Remove certain waterborne pollutants.

Here is a look at how green Google and Yahoo really are and how the measure up against each other.

Google Green Report
Google’s headquarters, the Googleplex, covers 44 acres, nearly 50% of which is grass or tree canopy. This is an impressive paved to open space ratio. The grass and trees on the Googleplex remove roughly 2 tons of carbon from the atmosphere per year, or 0.04 tons per year per acre. In addition, 530 lbs. of air pollution are removed per year (e.g., ozone, carbon monoxide, nitrogen dioxide, sulfur dioxide, and particulate matter), or 12 lbs. per year per acre. It was assumed that the parking lot of the Googleplex is asphalt, and not a type of porous pavement, so the cost of managing rainfall runoff from the Googleplex is $4,474 per year, or $103 per year per acre. The abundance of grass and tree canopy on the Googleplex go a long way to offset the water quality impacts of the paved surfaces (mainly the parking lot). On average, the grass and trees reduce water pollution by 6%, as opposed to the entire property being paved.

Yahoo Green Report
The Yahoo headquarters, Yahooplex, covers 28 acres, a third of which is grass or tree canopy. This is a classic ratio of paved to open space for large office complexes in California. So far, par for the course. The Yahooplex removes 0.36 tons of carbon from the atmosphere per year, or 0.01 tons per year per acre. 114 lbs. of air pollutants are removed per year, or 4 lbs. per year per acre. In terms of rainfall, the cost associated with runoff is $9,219 per year, or $331 per year per acre. The grass and tree canopy help offset the paved areas with a 2.3% reduction in water pollution as opposed to the entire property being paved.

The final green analysis?

Google kicks Yahoo’s butt, largely due to the forethought, or luxury, of the Googleplex having 50% of its property surface providing green services. The good news for both Google and Yahoo is that over time, as trees grow, so will the tree’s canopy and mass, thus storing more carbon and removing more air pollutants.

Green next steps for both Google and Yahoo is to:
 

1. Install porous parking surfaces, allowing up to 80% of rainwater to seep into the ground,
2. Install green roofs, absorbing rainwater while reducing cooling costs and energy consumption, and
3. Planting larger trees on the south and west sides of the buildings to reduce cooling costs and energy consumption.

While we crunched the hard numbers to settle the Google vs. Yahoo green debate, this report illuminates the great opportunity that awaits these two Silicon Valley giants to harness the ecological services of green surfaces.

Chris Erichsen is a GIS Mapping consultant with the Erichsen Group, GIS and Mapping in northern California. He has over 10 yrs of GIS experience and helps many industries around the world apply GIS mapping technology. Learn more examples of GIS mapping capabilities.

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Is it Green? - to Buying Eco-Friendly Products: A Shopper’s Guide

Even with the economy cooling, “Green” products remain — well — if not hot, still very warm.

In a report released in February ‘09, market research firm Mintel predicts 19% growth for eco-friendly products through 2013, even though the current economic downturn is expected to negatively impact sales through this year.

But “Green” can mean a lot of different things to different people. And that produces some understandable confusion for consumers as to what is truly “Green” and what is instead “Greenwashed”.

[Greenwashing is when companies over-hype the positive environmental impact of their products or policies. Tsk-tsk.]

Each and every day we review green deals and giveaways before posting them online to ensure the products being promoted are indeed eco-friendly. Some are easy to assess, like a sweepstakes for a Prius. But many times, the green aspect of a product is not as clear-cut as it is for a hybrid car.

To help us determine what’s green and what’s not, we looked to criteria established by trusted non-profits, such as Green America, the Natural Resources Defense Council and Consumer Reports, and compiled the following rules-of-thumb:

1) Above all, use common sense. Ask yourself …

• Is the product friendly to the planet?
• Does it help save energy on the road and at home; conserve water; support organic and sustainable farming?
• Is it nontoxic, recycled, cruelty-free and/or fair-trade?

2) Look for Certifications/Associations

Is the product certified or does the manufacturer have a membership association? Here is just a small sample of the many, many green certifications and associations out there. Consumer Reports “Greener Choices” website has a terrific Eco-label section which can help you sift through the meaning and relative significance of various labels.

• Household Products — Green Seal; Certified Biodegradable
• Cosmetics — Leaping Bunny; Campaign for Safe Cosmetics Signatory
• Food — Organic Certification; Marine Stewardship Council; Certified Humane Raised and Handled
• Wood — Forest Stewardship Council
• Green Business Practices — Green America Approved

3) Read the Ingredient List

If a company or product doesn’t have certification/membership affiliations, is there some way for consumers to evaluate their green claim? For example, products that claim to be natural should include a complete ingredient list.

4) Is the Product Fair Trade Certified?

Fair trade certification ensures not only that the producer of a good is paid a fair price but also that social and environmental standards are met during production of that good. Many companies may claim their products are fair trade, but you should double check to see whether the product has actual certification from a fair trade labeling organization. In the U.S., that organization is TransFair USA (though at this time, they only certify agricultural products, like coffee and tea.)

5) Is the Product Vegan or Vegetarian?

According to a report by U.N. climate experts, animal production is responsible for 18 per cent of all greenhouse emissions, most of it emitted in the form of methane from belching cattle. Yes, that’s right — gassy cows. So shifting your purchases to vegetarian or vegan products — not only food, but items such as shoes and beauty products — can mean fewer burping Bessies and less harm to the environment.

Shoppers looking to go green are welcome to use these rules of thumb as a starting point when trying to evaluate the “greenness” of product. But in order to become true green consumers, there is no substitute for first-hand knowledge. We highly encourage shoppers to become as educated as possible on what is and isn’t considered green these days, and how they can evaluate green claims. Be forewarned — trying to decipher what’s green is not a perfect science, but the non-profits mentioned above are excellent places to start your coursework. Good luck!

Report Links:

Mintel Finds Fewer Americans Interested in Going “Green” During Recession (Feb 09)
Livestock a major threat to environment (Nov 06)

Ecobunga! (http://www.ecobunga.com) lists hundreds of deals and giveaways for eco-friendly products — everything from coupons on organic foods to sweepstakes for hybrid cars. They review every promotion before publishing it online to ensure that is indeed a bonafide green deal. Ecobunga! is pleased to have recently received the Green America Seal of Approval for socially and environmentally responsible businesses.

Technology Summary

Kelley Blue Book Interviews Todd Suckow

Your Second Hand Clothes: Recycle

Landfill in the UK is becoming a huge problem. With the drop in the price of recycled products, the issue is what to do with all of the waste that we produce. The breakdown of waste in landfill sites creates huge amounts of the greenhouse gas methane. There are also many products that will not breakdown and will remain in the environment for ever with the potential to contaminate water supplies.

Traid, a charity specializing in the recycling of textiles reports that 900,000 tons of shoes and clothing are thrown away each year in the UK. Only 200,000 tons per year are recycled and the rest is dumped in landfill. The government estimates that similar amounts of between 550,000 and 900,000 tons of textiles are thrown away each year.

In addition to the problems of waste and landfill in the UK, there is also the consideration of the energy used and waste generated by the manufacture and distribution of clothing and textiles. Growth of cotton uses a huge amount of chemical pesticides and environmentally damaging cultivation methods. The manufacture of man made fabrics also has a huge environmental impact with. Demand for polyester the most widely used synthetic fabric has almost doubled in the last 15 years. The manufacture of polyester uses large amounts of crude oil and an energy-intensive process. It releases emissions including volatile organic compounds, particulate matter, and acid gases such as hydrogen chloride, all of which can cause health problems for workers by causing or aggravating respiratory disease.

Second hand clothing is becoming more popular as people begin to recognise the real costs of fast fashion. Consumers are becoming more aware of their buying choices and ways that they can help the environment.

Finally, there is one more great reason to recycle second hand clothing. Just because you are fed up with a piece of clothing or it does not fit you nay more, it does not mean that it has no worth. You can make sure that the worth of your second hand clothing is realized by swapping it at a swishing party on a clothes swapping website, selling it or donating it to your favorite charity.

This article was written by Ceri Heathcote for posh-swaps.com, a website for swapping, buying and selling second hand and vintage clothing.

Clothes swapping and buying and selling second hand clothes is a great way to reduce the impact of fashion on the environment and to save money.

The News of Green Tech-05

Noise and Vibration Control Goes to the Animals

Noise and vibration control is an issue that is much more common than one might originally think. In fact, it can creep up in the most unlikely of places. A good case in point is animal lab environments. Indeed, ALN Magazine recently ran an article titled “Noise & Vibration Considerations for the Animal Lab Environment.” Therein, the publication pointed out, “In the lab animal facility setting, noise, sound, and vibration affect the life cycle, interaction, and behavior of animals.” However, because “the impact of noise, sound, and vibration is a largely undocumented factor in the research,” it’s an often overlooked issue.

“If the sound pressure levels get too high,” the article continues, “there is a negative impact on animals and structures.” Vibration control, however, is just as important to these animals as noise control in that it “is a driving force behind radiated sound.”

Obviously, exposure to noise and vibration can be detrimental to an animal’s hearing, but the risks don’t stop there. “Sound and vibration can [also] have a physical impact on animals.” Even more startling, “Smaller animals are more susceptible to the affects of sound and vibration over time and will adapt or adjust accordingly. In some cases, mutations may result from exposure to undesirable conditions.”

How can animal laboratories mitigate these problems? The magazine notes, “The designers can control items that are constant disturbances that may greatly impact the animal community. Items within the designer’s control include ventilation system design, machinery vibration isolation, wall construction, lighting selection, and computer terminal placement.”

During the design process, animal labs may want to consult with a producer of custom-molded rubber and rubber-to-metal bonded parts for noise and vibration control. A world leader in the creation of rubber molding and rubber-to-metal bonded parts can help to create an environment that is not only safe for the animals being kept there but is also conducive to a healthy work environment for the people who are employed there.

The Vibro-Insulator line of isolators and mounts, in particular, aid in the control of noise, vibration, and shock. Selecting the right type of mount for an individual animal lab’s specific applications can prove tricky, however. That’s why consultation with an expert with reputable qualifications in rubber molding and rubber-to-metal bonding can be very beneficial.

Of course, once professional advice has been obtained, browsing the Vibro-Insulator catalog allows animal labs easy navigation so they can select the correct mount for their application. Rubber Vibro-Insulators come in a variety of styles and sizes to handle most vibration isolation problems. Most of the mount styles are designed to be used in either the compression or shear direction.
Selection of the proper Vibro-Insulator for a specific application boils down to a multi-step mathematical function that an expert can calculate for the lab or into which the lab’s design team can plug the following information:

1. The maximum load that must be supported.
2. The number of mounts supporting the load.
3. The frequency of the disturbing vibration.
4. Any restrictions on the size or style of the mount based on space limitations or assembly considerations.

Carmen Fontana is a Web Services Manager for Western Reserve Internet Services. Karman Rubber is a world leader in vibration control.

5 Easy Tips For Saving Money and Conserving Water

Everyone is looking for ways to save money and help conserve our natural resources. There are many methods that are easy to start in your own homes, but one very simple and obvious way to save is by reducing water consumption. Here are just a few easy water saving tips that you can begin doing today.

1.  Turn off running water in your sink or shower when you’re actually using the water. You can easily fill the sink with a enough water to wash your face, or fill a cup to brush your teeth. You may consider turning off the shower faucet while you’re washing your hair and then turn on again to rinse. Think about how much water is wasted. The same goes for dishes in the kitchen, turn off the water until you’re ready to rinse.

2.  There are low-water consumption toilets available that use only a couple of gallons of water each time they are flushed. If you have a standard toilet, one green living tip you may consider is placing a plastic bottle filled with sand into your toilet tank. This little trick helps the tank fill up faster and use less water.

3.  The laundry is another area where it is easy to waste water, and just as easy to save. Do your laundry in large loads rather than several smaller ones.

4. Limit your water waste outdoors. Don’t wash your car or driveway as often as you have been, and when you do, turn off the outside faucet until it’s time to rinse your car.

5. Look throughout your home, checking the faucets, toilets and pipes for any leaks. The very smallest of drips coming from a leaking pipe can eventually cost you a lot of money. Fix any leaks that you find.

If you are looking for simple ways to save the planet and save yourself money, start at home with these 5 easy steps. The planet and your wallet will thank you.

Learn more Green Living Tips and Ideas at http://greenlivingtipsandideas.com

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